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The focus of this packaging is to establish a systematic set of patterns representing the city of New York. The solution is to use duotone images from recent travels as well as creating illustrations. The focus is to embody the essence of the New York City Transit Authority and using Helvetica. Allowing for repetition reflects the hustle and bustle of the city and daily commutes. The idea is to also stick with a minimalist approach with using muted colors with pops of blue, orange, green, and yellow.